Featured Female in Business: Courtney Bock

At Vested, we love celebrating female entrepreneurs who are redefining their industries and paving the way for others. This month, we’re thrilled to highlight Courtney Bock, the woman behind Suite Treat Travel, a luxury travel advisory dedicated to crafting unforgettable journeys with a seamless, stress-free approach.

From Passion to Profession

Courtney’s journey into the travel industry started in 2023 while she was on maternity leave. Seeking a way to replace her part-time income while maintaining flexibility for her growing family, she discovered FORA, her host agency. Instantly, something clicked. With a deep love for travel and a desire for a business that aligned with her lifestyle goals, Courtney embraced the opportunity to become a travel advisor. Since then, she has built a thriving business that allows her to design dream vacations while maintaining the freedom to be present for her family.

Suite Treat Travel specializes in personalized luxury travel planning, offering curated itineraries, top-tier accommodations, transportation, and exclusive experiences. What sets Courtney’s business apart? It’s her meticulous attention to detail, insider access to VIP perks, and her commitment to creating effortless, unforgettable experiences for every client.

Evolving + Refining

Like any great entrepreneur, Courtney has fine-tuned her business since its launch. She has learned to set firm boundaries, streamline her workflow, and focus on high-touch, luxury travel. These shifts have allowed her to provide an elevated, concierge-level experience to clients who value exceptional service and customized itineraries.

For Courtney, integrity, service, and excellence are at the heart of everything she does. She believes in delivering flawlessly executed trips where no detail is overlooked. Transparency and trust are essential to her process, and she will never compromise on the quality of service she provides.

Lessons Learned

One of Courtney’s proudest accomplishments as an entrepreneur has been surpassing her 2024 sales goals—a testament to the quality of service and trust she’s built with her clients. But growth comes with challenges, and one of her biggest learning experiences was taking on an overly complex trip early in her career. The experience reinforced the importance of problem-solving, attention to detail, and recognizing her limits to ensure every client receives the best possible service.

Courtney’s ideal clients are those who appreciate luxury, unique experiences, and stress-free planning. They trust her expertise to handle every detail, from exclusive perks to seamless itineraries, so they can fully enjoy their travels without the hassle. More than just booking a trip, Courtney helps clients reclaim their time and experience the world in a way that’s effortless and unforgettable.

Advice for Fellow Female Entrepreneurs

• Set Boundaries Early – Protect your time and energy from the start to avoid burnout and ensure a sustainable business.

• Trust Your Vision – Confidence in your ideas and the courage to take risks will set you apart.

• Invest in Relationships – Build a strong network of mentors, peers, and supporters who will inspire and uplift you.

At its core, Suite Treat Travel isn’t just about planning vacations—it’s about creating meaningful, enriching experiences. Courtney believes that travel has the power to connect us, broaden our perspectives, and remind us of our shared humanity. Through her work, she hopes to leave a lasting impact by helping others explore the world with ease and wonder.

Ready to plan your next luxurious escape? You can connect with Courtney Bock and Suite Treat Travel here on Instagram at @Suite.Treat.Travel, through Suite Treat Travel, or via email at courtney.bock@fora.travel.

QUICK TAKES

Favorite local eatery: 1898 Public House

Go-to INW tourist spot: Palouse Falls

Current random obsession: Sarah J. Maas

Favorite business podcast/book/etc: The Mel Robbins Podcast and The Diary of a CEO with Steven Bartlett.

Favorite quote: "Travel isn’t always pretty. It isn’t always comfortable. Sometimes it hurts, it even breaks your heart. But that’s okay. The journey changes you; it should change you. It leaves marks on your memory, on your consciousness, on your heart, and on your body. You take something with you… hopefully, you leave something good behind." - Anthony Bourdain

Favorite Insta account to follow: @followmeto