Featured Female in Business: Amanda Blake

Amanda Blake is on a mission to transform the fitness industry—not just by designing state-of-the-art gym spaces, but by fostering genuine human connections and holistic wellness. As the founder of Empathy Fitness Inc., Amanda’s journey is deeply personal, shaped by her passion for movement, spirituality, and personal growth. She believes fitness is more than just physical health—it’s about aligning the mind, body, and spirit to create a thriving, empowered life.

Amanda spends much of her time traveling across the country, designing fitness spaces that inspire people to move, grow, and embrace their potential. While her work takes her nationwide, her heart remains in Spokane, where she nurtures relationships with clients, wellness experts, and local businesses. These connections fuel her mission to create more than just gyms—they're spaces for transformation, empowerment, and community.

The Evolution of Empathy Fitness Inc.

When Amanda first launched Empathy Fitness Inc., her focus was on curating top-tier fitness equipment and designing functional gym spaces. But as her journey evolved, so did her business. Today, she collaborates with industry leaders like Woodway and True Fitness, ensuring that each space she creates reflects the best in innovation and quality.

Her work has also become deeply intertwined with the wellness community, partnering with local businesses and holistic health experts to foster environments that promote total well-being. For Amanda, it’s about more than just aesthetics—it’s about creating spaces that inspire and uplift, whether it’s through a beautifully designed gym, an insightful conversation, or an introduction to a life-changing wellness resource.

A Commitment to Excellence and Connection

At the core of Amanda’s work are six guiding values:

Relationships – Building authentic, meaningful connections with clients and collaborators.

Quality – Delivering only the highest standard in fitness design and equipment.

Holistic Wellness – Supporting a balanced approach to health that includes mental, physical, and spiritual well-being.

Innovation – Staying ahead of industry trends to offer cutting-edge solutions.

Passion – Bringing energy, enthusiasm, and dedication to every project.

Empowerment – Helping individuals and communities unlock their full potential.

Lessons Learned

One of Amanda’s proudest milestones was partnering with Hilton to design a luxury fitness space—a testament to the reputation and excellence Empathy Fitness has built. This achievement, along with the expansion of her business across the country, reflects the trust and relationships she has cultivated along the way.

But if there’s one lesson Amanda has learned, it’s this: “Pivot when needed—don’t get romantic about how I’ve always done it. We have to change and grow always.” This mindset has allowed her to continuously evolve and innovate, ensuring that her work remains impactful and aligned with her mission.

Amanda’s advice for other women in business?

• Build Authentic Relationships – Success is rooted in meaningful connections.

• Trust Your Vision – Stay confident in your unique perspective and don’t let self-doubt hold you back.

• Prioritize Balance and Self-Care – To sustain success, nurture your mental, emotional, and physical well-being.

Amanda’s ultimate goal is to bring joy wherever she goes and be the spark that ignites others to shine. She is excited to meet and collaborate with more people, growing stronger together through connection and shared wisdom.

Follow Amanda’s journey and learn more about Empathy Fitness Inc. on Instagram at @empathyfitnessinc or visit www.empathyfitnessinc.com.

QUICK TAKES

Favorite local eatery: Crimson

Go-to INW tourist spot: The Spokane River

Current random obsession: Hand making greeting cards

Favorite business podcast/book/etc: The Bible

Favorite quote: “Thick skin, soft heart.”

Favorite Insta account to follow: Whealth