How to Know If You’re Undercharging (and What to Do About It)

As a small business owner, your pricing isn’t just a number—it’s a reflection of your value, time, and long-term sustainability. Undercharging can quietly drain your energy, your confidence, and your profits—and it’s especially common among women entrepreneurs. In fact, studies show that women are more likely to undervalue their work and charge less than their male counterparts for the same services. This flowchart will walk you through a simple, step-by-step process to help you assess your current rates, spot common pricing red flags, and raise your prices with clarity and confidence.

Raising your rates isn’t about being greedy—it’s about building a sustainable, profitable business that reflects your value and supports your goals. If you’re undercharging, you’re not just hurting your income—you’re holding back your growth. Use this flow to realign your pricing with your power.